Strategic planning in tourism industry

Strategic planning in tourism industry


  • No prerequisites are required


In this module you will learn about strategic planning in a tourism setting. The main focus is to provide you with the practical knowledge and tools, to be able to analyze the tourism business environment and identify and analyze new opportunities emerging on the national and international tourism markets, assess target markets and determine their potential.

Who this course is for:

  • Leaders of Tourism Sector Organisations
  • Persons willing to strengthen their strategic planning capability