New Business Markets in the Internet of Things (IoT)

New Business Markets in the Internet of Things (IoT)


  • Recommended: complete Microcourse #1 and #2 of the PTC IoT Series


This is the third course in the PTC IoT Series. It focuses on describing how the Internet of Things is transforming market segments and associated business strategies. In particular, we will investigate how smart, connected products are transforming traditional industry boundaries and creating new market segments called IoT Settings.

The course in intended to be completed within 3-4 hours. We include academic research, industry case studies, and incorporate eLearning best practices in order to provide you with an engaging and worthwhile learning experience.

If you want to get a basic understanding how industry boundaries are changing and new markets are evolving that impact product development decisions, B2B relationships, and apply this knowledge in an IoT use case this course is for you!

Who this course is for:

  • This IoT course is designed for people who want to understand how business markets and associated strategies are changing as a result of smart, connected product innovations
  • This course is especially pertinent for people involved with business, marketing, and product development strategy